Accelerate Auto Ignites Passion: Shifting Mindsets at Vaughan’s Automotive Event

By Eunice Adeleke

On July 18, 2024, Accelerate Auto hosted a highly successful activation event in Vaughan, aimed at introducing underrepresented and equity-deserving groups to the wide range of career opportunities in the automotive industry. The event attracted over 150 participants, Black students from grades 8-12, along with staff members, guardians, and community organization representatives.

This recent event was a transformative experience, designed specifically to inspire the next generation of auto-enthusiasts, including mechanics and technicians. Targeted at underrepresented and equity-deserving groups, the event provided a platform for students to explore diverse career paths in the automotive industry. The day was packed with hands-on workshops, interactive sessions, and networking opportunities, all aimed at showcasing the dynamic and rewarding opportunities within the sector.

A standout feature of the event was The Pit Crew Challenge, a vendor whose mission is shifting mindsets and accelerating learning through the high-pressure, fast-paced experience of stock car pit crews. This unique approach not only demonstrated the excitement of the automotive industry but also taught valuable teamwork and problem-solving skills. Students were actively engaged, working together in a simulated pit stop environment, which offered a practical and thrilling glimpse into the world of automotive careers.

In addition to The Pit Crew Challenge, the event featured several other key vendors and industry professionals who spoke with the students during 30 minute rotational sessions. These interactions provided students with real-world perspectives on the various career paths available, from technicians to engineers and beyond. By the end of the day, it was clear that the event had not only educated and inspired but had also laid the groundwork for a new generation of skilled automotive professionals.

Accelerate Auto is a not-for-profit coalition spanning various industry sectors across automotive, including manufacturers, dealerships, industry associations, and suppliers. Our mission is to advance career opportunities for Black talent in car dealerships, manufacturers, the aftermarket and suppliers — while tackling the systemic racism that is hampering progress.

We collaborate with Canadian automotive manufacturers/distributors, vendor, banks, dealerships and other industry verticals. These partnerships benefit both companies seeking diverse talent and interns looking for valuable experience in the automotive sector.

Whether your organisation seeks unique ways to contribute to our mission, wants to support specific initiatives, or envisions a distinct collaboration, we are ready to work together to create a more diverse and inclusive automotive workforce.

If you’re interested in joining our initiative and offering internship placements, please contact us at info@accelerateauto.ca to discuss the details of this partnership.