Dealer Membership Services

The Motor Vehicle Retailers of Ontario is committed to the interests of Ontario’s New Car and Truck Dealers. The many benefits of being a member of the MVRO are valued at $32,606.

Value of a MVRO Membership

Legal Services

This service covers issues that arise from the ordinary course of running a dealership and include human resources, taxation, regulatory matters, OMVIC issues, sales, and leasing agreements, and licensing. As a Dealer Member, you will receive 4 hours of legal service annually.

Government Relations

The MVRO’s Government Relations Committee is made up of nine dealer principals. Together, they identify issues and give direction to our Director of Government Relations to lobby the Cabinet Ministers, MPPs, and other key decision-makers at Queen’s Park. Our broad advocacy efforts focus on legislation and regulations affecting the Motor Vehicle Dealers Act (MVDA), working collaboratively with OMVIC, and promoting policies to support job creation and reduce red tape.

HR Support: has a user base of over 10,000 job seekers as well as job postings with over 54,000 active sessions per month.  This is the industries go to site! We have created a job template bank for the most common postings, to make your candidate search even easier. MVRO has a diverse and extensive advertising program that not only reaches people within the auto industry, but, is a destination for people all across Ontario looking for a career.

At $50 per posting, it is the greatest value of any job posting service.

Bills of Sale

Pre-Printed and generic forms for all of your sales needs and are available online for purchase.

Digital copies of our forms are available at no cost.

  • Long and short forms
  • Buyer agreement
  • Lease forms
  • New and Used Vehicle
    Purchase Agreements

Webinars & Podcasts

MVRO offers virtual sessions focused on providing insight into issues affecting our members. All attendees receive a recorded copy of the webinar and the podcast library is avail to listen to anytime! 


Our Service Advisor Training course is an intensive two-day training session for Service Advisors & new Managers and take your team to the next level!

This certification training is ideally suited for new Service Advisors & Managers in your dealership – and for staff members who are being promoted from within. 

The Customer Servicing Process was developed to teach Service Advisors and Appointment Coordinators to not only meet but exceed customer expectations during each and every “Moment of Truth”.

Conference & Tradeshow

The Automotive Conference & Expo (ACE) in October is the largest automotive tradeshow and conference in Canada. With a wide range of speakers and content, giving you insights into exciting trends, sales training, marketing strategies, leadership and development, and MORE!

Making sure you have access to the latest and greatest products & services to help keep your dealership running at peak performance. Formally Ontario Dealer Day, the trade show floor at our Automotive Conference & Expo (ACE) has over 80 vendors ready to help you reach your goals.

Canadian International Auto Show 

VIP Night: The most exclusive industry night, featuring high-profile industry leaders and guests enjoying all things automotive, food and beverage, as well as live entertainment.

Dealer Discounted Tickets: In partnership with the Canadian International AutoShow, we are pleased to offer you Dealer Discount Tickets for your employees, prospective clients or other consumer programs.

Hole In One Insurance

The MVRO has designed a cost-effective, easy-to-implement and flexible hole-in-one program designed exclusively for our members.
Get connected to a specialized risk insurance underwriting firm dedicated to providing hole-in-one insurance, unlimited types of prize indemnity, event liability, weather insurance, event cancellation and non-appearance insurance.


Active members of MVRO have access to all CADA services, such as consideration for legal action funding. 

CADA Benefits 360

Group Health and Garage Insurance Programs offered at the most competitive rates available to member dealers of the MVRO. 

Dealer retirement benefit programs are also industry leading as best in class!


Save with preferred pricing as a member of our association. 

Future Leaders

Algonquin College is pleased to have the incredible support and involvement of the Trillium Automotive Dealers Association (TADA).  TADA has recognized  five students this past year through the annual TADA Awards at Algonquin College that recognize students  who show a passion for the Automotive industry in the Motive Power, Business Marketing and Public Relations programs.  We are truly fortunate to have their support of our students who will be leaders in the industry for years to come.


Graham Thompson
Algonquin College

A Foundation of Success

Whether it be their student bursaries and scholarships, the engagement of our students at the Canadian International Autoshow or the employment of our graduates throughout their dealer network, TADA always seems to be there for us. Durham College thoroughly appreciates their generosity and support.


Kevin Baker
Principal & Dean, School of Skilled Trades, Apprenticeship & Renewable Technology
Durham College

Latest News

MVRO works to provide information to our members, new car dealers across Ontario, and their customers with valuable information about the automotive industry and the issues happening at any given time.  

Become A Member Today!

Membership Application