What trends are driving car buyers to purchase an EV and what are the trends keeping others less electrified about EVs? The latest CARFAX Canada Driving Insights research sheds some light on what EV information you can educate your customers on and how you can tailor your sales pitch for potential EV buyers.
MVRO Talks with
Colin Johnson
Regional Sales Manager, CARFAX CANADA
Colin Johnson has had a well-rounded career in the automobile industry spanning 35 years. He started his journey working through various departments within dealerships including parts, automotive sales, business management and sales management. He eventually focused on F&I, working as a Dealer Service and Regional Manager for IA Financial Group and gaining insights into the financial aspects of the industry. Most recently, Colin has brought his vast experience and skills to CARFAX Canada in the role of Regional Sales Manager where his broad industry knowledge enables him to provide exceptional support to the company’s dealer clients.
