Profile on Shannon Maloley – Recipient of the Women Driven Diversity and Inclusion Award

Shannon admits that some male customers had reservations about buying a car from a female rep, but she worked hard to earn their trust. “My extensive product knowledge, positive attitude and enthusiasm for helping people won over reluctant customers,” says Shannon. 

 In 2004, Shannon was hired as a Financial Services Manager at another dealership, where she eagerly learned the financial side of the business. Five years later, in 2009, the company created a role for her as a Recruitment and Training Specialist.

 “As a recruitment and training specialist, I had the opportunity to impact the hiring and training of our staff directly,” says Shannon. “That was a very gratifying experience. I realized early on the value of having a diversified workforce.”

 A year later, Shannon was promoted to General Sales Manager, which offered more responsibilities. “As I advanced in my career, I was learning all the time, developing new skills, and maintaining a fearless attitude that I could succeed in whatever role I was in.”

 In 2013, as Shannon was finishing her second maternity leave, she concluded that hour long commute each way to work wasn’t ideal given her new family
dynamic. She had heard a lot of good things about the Finch Auto Group – Ryan Finch (President) specifically.

 Finch Auto Group was young, progressive and growing. “I called and left a message for Ryan, and a week later, he called back and agreed to meet with me,” says Shannon. “As I recall, Ryan said my timing was a little early – maybe six months or so, but they envisioned a role – like the one I have now – being important to the group in the future. They recognized and valued my experience, and I was impressed by their vision and direction.”    

 “As VP of Business Development, I’ve been able to utilize many of the management skills that I’d learned along the way,” says Shannon, a proud recipient of the Women Driven Diversity and Inclusion Award for 2024. “That includes helping to build a diversified workforce, leading by example and providing support and mentorship for our team members.”

 Shannon believes that women in automotive are inspired when they see other women succeeding. “I encourage younger women and men, in our organization not to let others define their success,” says Shannon. “With hard work, commitment and belief in yourself, anyone can succeed in the retail car business.”

Shannon applauds the auto industry for its efforts to attract women. “Events like Women Driven and the Women Driven magazine are great at celebrating the achievements of women while highlighting the diverse career opportunities that exist. I’ve attended many Women Driven events and enjoy networking with and learning from my peers.”

 Shannon adds that dealerships would benefit from allowing more entry-level women to attend Women Driven events. “For women starting in this industry, it can be intimidating, “she says, “but hearing from women leaders would inspire new hires and boost their confidence.”

 In the 25 years since working in the retail car business, Shannon has seen a shift toward gender parity at dealerships. “We’re seeing more women in sales, executive and management positions, and more women graduating from automotive management courses,” she says. “Today, women university grads are working in sales and taking on roles that were once the sole domain of men. As an industry, we’re making progress.” 

 When Shannon isn’t working, she enjoys spending time with her family and being actively involved in her children’s lives. “I’m fortunate to have the life I have,” she says. 

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