Women Driven
Our mission is to amplify women to thrive in their automotive careers while cultivating a community of inspiration, innovation, inclusiveness and equity.


WOMEN DRIVEN EVENTS
Join us at our Women Driven Events – where community, growth, and inclusivity intersect!
At Women Driven, we’re committed to expanding our vibrant community through a series of engaging in-person events across Ontario. From the bustling streets of Toronto to the charming city of Barrie, and from the historic landmarks of Ottawa to the vibrant atmosphere of London, we’re bringing together professionals from all corners of the province to celebrate and empower women in the automotive industry.
All genders are welcome to Women Driven events. We believe that diversity and inclusivity are essential for driving innovation and progress in our industry. Your voice as an ally is a powerful force for growth and positive change. By joining us, you become an integral part of our community, amplifying opportunities for everyone and contributing to a more inclusive future for all.
Utilize this entertaining and educational evening as a team building opportunity and bring the whole team! Make sure to register soon as space is limited.
Barrie Women Driven May 21
Don’t miss this opportunity to be part of a movement that’s driving change in the automotive industry. Reserve your spot today and join us at the Automotive Business School of Canada. The event will feature a panel of inspiring women in automotive who will share their career journeys and insights.
All genders are welcome—this is the perfect team-building opportunity!
Your ticket purchase proceeds contribute directly to Women Driven scholarships, empowering future generations of leaders. Don’t miss this chance to connect, learn, and make a difference – secure your tickets now for Women Driven Barrie!
2024 leadership award Winners
Executive Leadership Award: Jennifer LennoxVice President of People, Culture, and Learning at AutoCanada
Young Leader Award Sarah Bonany Service Manager at Georgian Chevrolet Buick GMC
Community Leadership Award: Christy Fines Managing Partner of of 400 Chrysler and Barrie Chrysler
Influencer and Advocacy Leadership Award: Alyssa Mckeown General Manager & Managing Partner AT FORBES GM
Diversity and Inclusion Leadership: Shannon Maloley, the VP Business Development of the Finch Auto Group





Women Driven Leadership Awards
Celebrating excellence in our industry the Women Driven Awards were created to highlight individuals who inspire, lead, empower and uplift those around them.
Executive Leadership Award: Honours women in executive positions within automotive companies who have demonstrated exceptional leadership, vision, and impact.
Young Leader Award: Recognizes emerging women leaders in the automotive industry who have shown exceptional promise, leadership skills, and potential for future impact.
Community Leadership Award: Acknowledges women who have made a meaningful impact on their communities through automotive-related philanthropy, mentorship programs, or community outreach initiatives.
Influencer and Advocacy Leadership Award: Highlights women who use their platform to advocate for positive change in the automotive industry, whether through activism, education, or public policy.
Diversity and Inclusion Leadership Award: Celebrates women who have championed diversity and inclusion efforts within the automotive industry, fostering a more inclusive workplace culture
Resources
From leadership inspiration to career path advice, we have created the Women Driven magazine and resource centre.
Women Driven Leadership Award Winner Spotlight: Alyssa Mckeown
Alyssa McKeown began her career in 2000 as a funding analyst with AmeriCredit with no thoughts of working in the automotive industry. Her next job was as an area sales rep at Wells Fargo Auto Finance, where she called on dealerships and was responsible for generating...
Profile on Shannon Maloley – Recipient of the Women Driven Diversity and Inclusion Award
Possessing the right mindset is a prerequisite for success in business and in life. Shannon Maloley understands this better than anyone. When Shannon began her career in automotive sales at South London Infiniti Nissan in 2000, she was not under any illusions about...
Kelly Sheehan – a leader in the trucking industry
While attending McMaster University in 1990, Kelly Sheehan began helping out in the accounting department part-time at her parents’ truck dealership, Sheehan’s Truck Centre. Kelly enjoyed the business so much that she never left. In 1992, at 21, she started working...
women driven mentor program
The program has been designed to connect post-secondary students with Automotive industry leaders who can offer support and advice while encouraging young women to develop their skills that can lead them to lifelong careers in this exciting, vibrant and evolving industry. Participants will be matched with a mentor based on the information provided in their application package, as well as considerations including location, skills and experience. MVRO will facilitate an initial orientation meeting between the mentor and participant and continue to support both throughout the program.
NOW ACCEPTING NOMINATIONS: WOMEN DRIVEN INSPIRING INDIVIDUALS
Do you know someone who works to lift up those around them? Someone who aims to inspire, innovate, include, and who works toward equality and equity in our industry? We want to hear about them! Help us give them the recognition they deserve! We want to feature as many amazing women in our industry as possible – from all levels of employment at dealerships, manufacturers, aftermarket and suppliers through the MVRO communication channels.
Thank you to our Women Driven Partners
Gold Partners
Silver Partners
Bronze Partners
Sponsorship Opportunities are available.
Contact Liz: lizk@MVRO.ca
Stay Inspired
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