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“I started to wonder if being a project manager was for me; I looked around at all the corner offices to figure out what it takes to be in those offices, and it was all middle-aged white men in navy suits and I thought, I am never going to be a middle-aged man in a navy suit, so I basically did what I always did, I worked harder than anyone else.”

-Laura Schwab

“When you make the biggest changes in your life, you grow the most. Don’t be afraid—it makes you open to change and to incredible experiences.”

-Amy Marentic

“We need women at all levels, including the top, to change the dynamic, reshape the conversation, to make sure women’s voices are heard and heeded, not overlooked and ignored.”

– Sheryl Sandberg.

“The education and empowerment of women throughout the world cannot fail to result in a more caring, tolerant, just, and peaceful life for all.”

– Aung San Suu Kyi

“Leadership is not a person or a position. It is a complex moral relationship between people based on trust, obligation, commitment, emotion, and a shared vision of the good.”

– Joanne Ciulla.

“If your actions create a legacy that inspires others to dream more, learn more, do more and become more, then, you are an excellent leader.”

– Dolly Parton.

“You can do anything you put your mind to. Don’t let anybody tell you that you can’t do it.”

-Brehanna Daniels

Thank you to our generous sponsors for helping advance our mission. In partnership with our sponsors, TADA is dedicated to amplifying women to thrive within automotive careers while cultivating a community of inspiration, innovation and equality.

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TADA Event Calendar

Purchase Tickets and Register for events below

Stay Connected

Stay Inspired

“When you make the biggest changes in your life, you grow the most. Don’t be afraid—it makes you open to change and to incredible experiences.”

-Amy Marentic

“We need women at all levels, including the top, to change the dynamic, reshape the conversation, to make sure women’s voices are heard and heeded, not overlooked and ignored.”

– Sheryl Sandberg.

“The education and empowerment of women throughout the world cannot fail to result in a more caring, tolerant, just, and peaceful life for all.”

– Aung San Suu Kyi

“Leadership is not a person or a position. It is a complex moral relationship between people based on trust, obligation, commitment, emotion, and a shared vision of the good.”

– Joanne Ciulla.

“If your actions create a legacy that inspires others to dream more, learn more, do more and become more, then, you are an excellent leader.”

– Dolly Parton.

“You can do anything you put your mind to. Don’t let anybody tell you that you can’t do it.”

-Brehanna Daniels

Thank you to our generous sponsors for helping advance our mission. In partnership with our sponsors, TADA is dedicated to amplifying women to thrive within automotive careers while cultivating a community of inspiration, innovation and equality.

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TADA Event Calendar

Purchase Tickets and Register for events below

Stay Connected

Stay Inspired

“When you make the biggest changes in your life, you grow the most. Don’t be afraid—it makes you open to change and to incredible experiences.” -Amy Marentic

“We need women at all levels, including the top, to change the dynamic, reshape the conversation, to make sure women’s voices are heard and heeded, not overlooked and ignored.”

– Sheryl Sandberg.

“The education and empowerment of women throughout the world cannot fail to result in a more caring, tolerant, just, and peaceful life for all.” – Aung San Suu Kyi

“Leadership is not a person or a position. It is a complex moral relationship between people based on trust, obligation, commitment, emotion, and a shared vision of the good.”

– Joanne Ciulla.

“If your actions create a legacy that inspires others to dream more, learn more, do more and become more, then, you are an excellent leader.”

– Dolly Parton.

“You can do anything you put your mind to. Don’t let anybody tell you that you can’t do it.” -Brehanna Daniels

Thank you to our generous sponsors for helping advance our mission. In partnership with our sponsors, TADA is dedicated to amplifying women to thrive within automotive careers while cultivating a community of inspiration, innovation and equality.

“When you make the biggest changes in your life, you grow the most. Don’t be afraid—it makes you open to change and to incredible experiences.”

-Amy Marentic

“The education and empowerment of women throughout the world cannot fail to result in a more caring, tolerant, just, and peaceful life for all.”

– Aung San Suu Kyi

“You can do anything you put your mind to. Don’t let anybody tell you that you can’t do it.”

-Brehanna Daniels