Women Driven
Our mission is to amplify women to thrive in their automotive careers while cultivating a community of inspiration, innovation, inclusiveness and equity.

WOMEN DRIVEN EVENTS
Join us at our Women Driven Events – where community, growth, and inclusivity intersect!
At Women Driven, we’re committed to expanding our vibrant community through a series of engaging in-person events across Ontario. From the bustling streets of Toronto to the charming city of Barrie, and from the historic landmarks of Ottawa to the vibrant atmosphere of London, we’re bringing together professionals from all corners of the province to celebrate and empower women in the automotive industry.
All genders are welcome to Women Driven events. We believe that diversity and inclusivity are essential for driving innovation and progress in our industry. Your voice as an ally is a powerful force for growth and positive change. By joining us, you become an integral part of our community, amplifying opportunities for everyone and contributing to a more inclusive future for all.
Utilize this entertaining and educational evening as a team building opportunity and bring the whole team! Make sure to register soon as space is limited.
Barrie Women Driven: APRIL 15
We are excited to invite you to the Barrie Women Driven Event, a dynamic and inspiring evening.
Network with fellow leaders, participate in a guided networking session, enjoy insights from industry leaders, and gain invaluable career skills during our professional development session. Discover actionable strategies to propel your career forward. Together, let’s pave the way for greater equity and inclusivity in automotive.
All genders are welcome, making this event the perfect opportunity to bring your whole team together in support of diversity and empowerment.
Tickets are $99.99 + HST and include food, drinks, and access to all sessions. Your ticket purchase proceeds contribute directly to the Women Driven Scholarship Fund, empowering future generations of leaders.
Don’t miss this chance to connect, learn, and make a difference – secure your tickets now for Women Driven Barrie!
London Women Driven: April 21
Join us for an empowering evening focused on personal development, leadership growth, and building a strong community of support within the automotive industry. Featuring guest speaker Tara Slone and an inspiring Industry Leaders Panel, this event will offer practical insights on overcoming obstacles, rejecting imposter syndrome, and uplifting others as we advance in our careers.
Don’t miss this opportunity to learn, connect, and grow—individually and as a team.
Register now to secure your spot!
2025 Women Driven Leadership Award Winners
Executive Leadership Award Winner: Annie Deslauriers, Sym-Tech
Young Leader Award Winner: Carrie Leung, Downtown Hyundai
Community Leadership Award Winner: Anne Gilligan, WEINS Auto Group
Fixed Operations Leadership Award Winner: Ashley-Rose Brown, London Honda
Women Driven Leadership Awards
Celebrating excellence in our industry the Women Driven Awards were created to highlight individuals who inspire, lead, empower and uplift those around them.
Executive Leadership Award
Recognizing Visionary Women at the Top
This award honors senior leaders who drive innovation, lead with integrity, and create inclusive, empowering workplaces. It’s for women making a big impact in executive roles across the automotive industry.
Community Leadership Award
Honoring Women Who Give Back
This award celebrates women who make a difference in their communities through advocacy, mentorship, and service. It’s for those who promote inclusion, support others, and use their influence to create positive change.
Young Leader Award
Spotlighting Rising Stars in Automotive
This award recognizes women in the first 5–7 years of their automotive careers who show leadership, initiative, and passion—whether they work in engineering, marketing, sales, design, HR, or any other role.
Fixed Operations Leadership Award
Celebrating Women Who Keep Things Running Smoothly
This award honors women in fixed operations and aftersales—like service advisors, parts specialists, shop foremen, and managers—who lead with excellence, solve problems, support their teams, and make a real impact every day.
Resources
From leadership inspiration to career path advice, we have created the Women Driven magazine and resource centre.
Women Driven Career Spotlight: Jessica Ellyatt
What do you find most rewarding about working in the automotive industry? I love the connections and relationships we get to make with our customers and partners. I love working in a fast-paced environment and an always evolving industry that’s driven by technology....
Women Driven Leadership Award Winner Spotlight: Alyssa Mckeown
Alyssa McKeown began her career in 2000 as a funding analyst with AmeriCredit with no thoughts of working in the automotive industry. Her next job was as an area sales rep at Wells Fargo Auto Finance, where she called on dealerships and was responsible for generating...
Profile on Shannon Maloley – Recipient of the Women Driven Diversity and Inclusion Award
Possessing the right mindset is a prerequisite for success in business and in life. Shannon Maloley understands this better than anyone. When Shannon began her career in automotive sales at South London Infiniti Nissan in 2000, she was not under any illusions about...
Thank you to our Women Driven Partners
Gold Partners
Silver Partners
Bronze Partners
Sponsorship Opportunities are available.
Contact Liz: lizk@MVRO.ca
Stay Inspired
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