CADA  President & CEO Tim Reuss dives into important issues impacting our industry in 2023 including Amazon Hyundai, Car Theft Rates, and the Federal EV Mandate. Reuss touches what we can expect in 2024 for our market but to get a more robust picture of what is to come we recommend attending the February 14th CADA Summit.

The CADA Summit has a line up that includes Economic updates from Linda Nazareth Economist and Futurist featured regularly on BNN. Nazareth will share a clearer picture of interest rates and Bank of Canada’s plan for interest rates.

Darren Slind  Co-founder & Managing Director at the Clarify Group Inc .will give the group an update on the market and where the industry is headed

Michael Dunne, CEO of Dunne Insights and former director of JD Power operations in China will give a broad overview of all EV brands in China and will explain the rollout plans for products and how they will likely enter the global market.

Doug Stevens, a Retail Prophet will be talking about AI and Automotive Retailing how it’s already been implemented in dealerships and what the future can look like for automotive retail.

The panel featuring Marissa West, President and Managing Director of GM Canada, and Bev Goodman, President and CEO of the Ford Motor Company, will cover the renaissance of Canadian manufacturing, especially EV.

There will be an additional panel surrounding the topic of EV infrastructure regarding the energy grid and distribution of energy.

All of that and more can be found at the summit. We encourage you to register now to save your seat as they will sell out. You can find more information about the CADA Sumit online at 

TADA Talks with

Baris Akyurek Tada talks

Tim Reuss

President and CEO of Canadian Automobile Dealers Association 

Tim A. Reuss is an international director with extensive executive experience in sales, marketing and retail.

Tim currently is the President & CEO of the Canadian Automobile Dealers Association (CADA)representing over 3200 franchised new car and truck dealers in Canada, acting as their voice and advocating for them on a national level with government, industry and the public.

Before joining Canada,Tim was the Managing Partner of TAR Consulting and a Senior Advisor for McKinsey & Co., focusing on automotive trends (electrification, connected vehicles, shared mobility, autonomous driving) and their impact on the industry. He also provides strategic advice and operational support to automotive dealerships, including brand portfolio analysis, footprint optimization, and generational transition guidance.

He has served as President of the Dilawri Group of Companies. The Dilawri Group is Canada’s largest automotive retail group with 61 franchised dealerships representing 30 automotive brands throughout Quebec, Ontario, Saskatchewan, Alberta and British Columbia.

Prior to joining the Dilawri Group, Tim worked for Daimler AG in several countries for 28 years, serving as President & CEO of Mercedes-Benz Canada from 2011 to 2015. During that time, he was an outspoken supporter of the Canadian-EU Free Trade Agreement (CETA) and the harmonization of standards and regulations.

His previous postings with Daimler AG included President & CEO of Mercedes-Benz Rome, worldwide Sales Director for the Business Unit Vans and President & CEO of DaimlerChrysler Vans LLC.

Tim holdsaB.A. degree in Economics from Stanford University.

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