Best Practices for Turning Leads into Customers

In this edition of TADA Talks we’re asking CARFAX experts Charles Fordjour – Senior Sales & Client Engagement Manager and Drew Harden – Manager, Customer Experience Research & Insights about their top tips for turning leads into customers.

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Charles Fordjour

Senior Sales & Client Engagement Manager

Originally a Houston native, Charles spent 3 years working as a Master Certified Sales Consultant with Ford/Lincoln before moving to Canada. In his role as a Senior Sales & Client Engagement Manager at CARFAX Canada, he’s responsible for making sure clients utilize products effectively and maximize their benefits with CARFAX Canada.

Baris Akyurek Tada talks

Drew Harden

Manager, Customer Experience Research & Insights

As Manager, CX Research & Insights with CARFAX Canada, and leader of it’s Driving Insights program, Drew has visited dealerships from coast-to-coast to understand the problems and opportunities facing the car business. He tackles these issues by studying car buyers and his insights are routinely featured in industry publications, conferences, and on www.carfax.ca/insights. Drew earned an M.Sc. in Marketing and Consumer Studies from the University of Guelph and is a contributor on multiple published studies related to consumer behaviour and business performance.